Jennifer Garner’s Once Upon a Farm Eyes $1 Billion IPO — A Star-Turned-Mogul in the Making
Hollywood star Jennifer Garner is on the verge of a major business breakthrough, as her organic baby food brand, Once Upon a Farm, prepares for a $1 billion IPO. The move positions Garner not just as a celebrated actress but potentially one of Hollywood’s first self-made billionaire women—driven by entrepreneurial grit, not just box office success.
Image Source: Instagram/jennifer.garner
From Actress to Advocate to Entrepreneur
Founded in 2017 by Garner alongside John Foraker (former CEO of Annie’s), Cassandra Curtis, and Ari Raz, Once Upon a Farm has grown into a market-leading clean food brand. Its mission? Deliver organic, cold-pressed, nutrient-rich baby and toddler meals free from preservatives, added sugars, or fillers.
Garner, who serves as Chief Brand Officer, is more than just the face of the company. She has played an active role in product development, retail expansion, and advocacy for food equity—personally appearing in schools and grocery chains to promote the brand’s mission.
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What’s Behind the $1 Billion Valuation
- Revenue & Reach: Over $150M+ in annual revenue with products in 8,000+ retail locations including Whole Foods, Target, Walmart, and Amazon
- Growth Strategy: Expanding into international markets, launching plant-based school snacks, and deepening D2C and subscription models
- Mission-Driven Edge: Garner’s emphasis on accessibility and sustainability has made Once Upon a Farm stand out in a crowded space
The company has also aligned with federal food access programs like WIC, giving it a socially conscious edge attractive to impact investors.
Hollywood to Boardroom: A New Playbook
If the IPO proceeds as planned, Garner will join the ranks of celebrity entrepreneurs like:
- Rihanna (Fenty Beauty)
- Jessica Alba (The Honest Company)
- Reese Witherspoon (Hello Sunshine)
But Garner’s journey is unique in its long-term hands-on leadership—blending fame, credibility, and authenticity in a category historically underserved by true innovation.
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