OpenAI has unveiled a new shopping-focused upgrade for ChatGPT, aiming to redefine how users discover and compare products online. The latest feature allows users to interactively browse products within budget constraints, making the AI assistant a powerful tool for smart, efficient shopping.

Smarter, Budget-Friendly Shopping

With this upgrade, users can now tell ChatGPT things like “Find me a laptop under ₹60,000” or “Suggest the best phones under $300 with good battery life,” and the AI will generate curated options in real time. This enhancement blends conversational intelligence with price-conscious browsing—something both tech-savvy users and casual shoppers will appreciate.

ChatGPT leverages product metadata, reviews, and pricing from partner platforms to suggest products tailored to user preferences. It’s particularly useful for those who are overwhelmed by options and want clear, customized recommendations without hopping across multiple e-commerce sites.

How It Works

Available to ChatGPT Plus users, the feature is integrated into the assistant’s interface. Simply state your preferences, price range, and requirements, and the AI responds with a neatly organized selection of options. This shopping mode streamlines decision-making, especially when time or technical knowledge is limited.